Senior Director of Marketing and Communications

Hilary Culbertson

Hilary (she/her) leads marketing and communications efforts for LILE. This includes oversight of all program marketing, as well as consulting for schools and other campus units on marketing online and/or lifelong learning programs.

Previously, Hilary led marketing and communications for UNC-Chapel Hill Digital and Lifelong Learning, where she oversaw the inquiry management, learner recruitment, market analysis, communications and marketing functions. She is passionate about how professional, continuing, and online education can extend access to nontraditional students.

Connect with Hilary


Hilary holds an MA in Art History from the University of Pittsburgh and a BA in Public Relations from the University of South Carolina. She lives in Chapel Hill with her husband, two kids, and dog.


UPCEA MEMS 2023: “You’ll Thank Me Later”: A Flexible Market Analysis Framework and How to Talk About It

UNC System Webinar: Program Market Analyses Leveraging Emsi

UPCEA 2023 SOLAR Conference: Where we’re going, we do need roads: Guiding deans, directors, and faculty through new program development

UPCEA 2023 National Conference: Setting the Stage: Managing Change to Prepare for Growth

UPCEA 2022 National Conference: Starting Small: Implementing Digital Badging for Existing Programs as a Foundation for Growth

Badge Summit 2022: Jump-starting productive conversations: Our badging pilot and Quick-Start Guide