Creating a DVD compilation of advertising materials

Martha Reeves, Visiting Professor, Sociology

Martha Reeves received support to integrate examples of advertising/promotional campaigns (print ads, websites, podcasts, direct mail campaigns, advertising short films, etc) into her course MMS 170: Integrated Marketing Communication. Compiling such materials required student assistance for digitizing and organizing content, as well as to review materials for copyright clearance. Creating such a resource would provide the faculty member with a large collection of appropriate and available content to draw from and include in lectures, Powerpoint presentations, or even online using Blackboard.

Funding was provided for a graduate student who could collect and integrate these materials. CIT provided training and support, enabling the student to use various software, such as Picasa for photo-organization, to complete the project. Funding also resulted in the development of a compilation DVD of course materials, including digitized commercials from advertising agencies, resulting in improved organization of course resources and accessibility for students.

Project Start Date: 4/11/2006
Funding awarded:
$2500

Additional Information

Poster from CIT Showcase 2007

Shawn Miller

Author: Shawn Miller

Shawn leads and manages the Center for Instructional Technology (CIT) in its mission to develop and deliver services that foster innovation in the uses of technology for teaching and learning. website