Martha Reeves, Visiting Assistant Professor, Sociology
Reeves participated in a Faculty Fellows group focused on teaching large classes. This fellowship group discussed a number of techniques, described in McKeachie’s Teaching Tips: Strategies, Research, and Theory for College and University Teachers and Classroom Assessment Techniques.
Reeves explored the use of the Blackboard discussion board to obtain student feedback about their learning in the class and for student engagement. Group presentations where students explained how and why specific advertisements were effective, and team activities in which students investigated ethical issues in marketing and advertising products in specific industries. Reeves reported that the activities were successful and she would use similar activities in future classes.
Project start date: January 1, 2006
Funding awarded: $1,000