screen grab of online.duke.edu

Online Duke Website Redesign

In November 2017, we launched a new Online Duke website at online.duke.edu  designed to serve as a single portal for information on all of Duke’s online courses and programs. The new site is more user-focused with a searchable catalog of Duke’s open online courses as well as courses from the Center for Documentary Studies, the Nicholas School, Duke Continuing Studies, Fuqua and more. Users can find information on online and hybrid degree programs on a single page and easily request more information from school admissions departments.

Stats for the Online Duke website November 2017 through April 2018: sessions and users increased 30%, pageviews increased 140%, pages per session increased 86%

Since it’s launch, the site has become a top destination for users searching for information on Duke’s online programs. When someone searches Google for “duke online degrees,” online.duke.edu is now the #1 result. 82% of people who see the result click through to the Online Duke website.